You have to use proper external link in your post or article for better result
Use proper keyword and long tail keyword for increase ranking.
Doing keyword stuffing will not rank in SERP Page
Do not use long URL for your post or article
Write unique & good quality content for increase rank in Google SERP Page.
Internal Linking will help in more user experience and good for ranking on Google Search Page.
Always optimize meta description 158 character for desktop & 120 character for mobile.
Always use focus keyword in post or article with keyword density.
Use Social widget in your website for sharing and contact.
Backlink of website is also important you can post your URL on popular platform like Medium, Pinterest etc.